Dynamics 365 Artificial Intelligence
Empower people across your organisation to discover predictive insights, take informed actions, and improve customer experiences leveraging the power of AI. The latest AI-enabled applications in Dynamics 365 include the customer-centric side of the business, specifically Customer Service, Sales and Marketing Insights. In this blog, we focus on the AI enhancement designed for the Dynamics 365 Market Insights application.
While the Customer Service Insights app pulls and analyses data related to internal customer service activities specific to the organisation, the Market Insight application has a broader spectrum beneficial for sales and marketing.
Enterprises can use the application as a valuable tool to identify growing demand for its products and services, analyse the general perception of the brand in the marketplace, and make more informed decisions based on product activity in particular markets.
The AI functionality in Market Insights is essential to gain access to all external brand-related activities to collect and peruse data from online sources, search engines and social networks. This information is necessary to understand the customer better and to optimise marketing activities accordingly to meet consumer demand.